Resources Library by ANA

ESOMAR practical guide on cookies

This Practical Guide offers guidance to the market, social and opinion researchers who use Cookies and similar technologies such as web beacons when conducting online activities on how to implement the European Union's (EU) new e-Privacy Directive...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

July 15, 2012

From terabytes to archetypes

This presentation shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers’ motivations and inhibitions within...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Simon Patterson, Alexander Erofeev

Company: QRi Consulting Ltd.

June 15, 2012

Multi-language multi-continent community panel

How B2B panels can successfully thrive in the international sphere of online research is explored in this presentation.Learn from Texas Instruments about leveraging the power of a community panel to maximise research among a relatively small target...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Monique Morden, Eddie Accomando

Companies: Vision Critical, Texas Instruments

May 3, 2012

Listening to social media from a B2B2C perspective

This paper gives insight into B2B-specific business requirements and how the application of innovative, consumer-centric research methods like Netnography can be applied to strengthen the competitive situation of strategic suppliers within the B2B2C...

Catalogue: Online Research 2010: E-Universe

Authors: Steffen Hück, Julia Jonas, Anne Grünhagen, Cornelia Lichter

Companies: HYVE, Symrise AG

October 19, 2010

Sowing the seeds of a rich harves: Research's contribution to the profit equation

This paper establishes the relevance and need of an appropriate pricing construct (not price per se) in driving the profit growth and illustrates how research feeds into the construct. The same would be explained with the help of a case study in a...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Indranil Sen, Sunando Das

September 14, 2003

Using qualitative research to assist a B2B client's commercialisation strategy

This paper examines the requirements for and issues occurring in designing and conducting research in a B2B (non-fast moving consumer goods) environment, and for non-researchers, on an international and qualitative research project. It examines the...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Author: Neil McPhee

Company: MSS Research

October 28, 2001

The future of dynamic eMarketplaces in Asia Pacific

This paper addresses the eBusiness marketplace in Asia Pacific in the latter half of 2000, with a focus on long-term return on equity models. The dot.com hype through April of this year was a distraction for real businesses needing to understand that...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Lane Leskela

November 1, 2000

Business-to-business research

In the following paper we will touch on some important aspects of business-to-business research, highlighting in brief the key differential points vis-&-vis consumer research. The focus will be on the specific problems and requirements of research in...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Walter Lulay

September 1, 1998

What is in it for me?

The willingness of potential respondents to participate in surveys is obviously a major concern for the market research industry not only in relation to individuals acting in a private capacity but equally in the business-to-business market where...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Karen Riddell

September 1, 1998